Campaign Content Pages for Arup
When Arup needed to promote their diverse range of professional services, we produced campaign pages that showcased their expertise to a much broader audience.
PROMOTE ARUP’S INDUSTRY-LEADING ENGINEERING PROJECTS THROUGH ENGAGING WEBSITE CONTENT
Arup needed regular, high-quality content that would help them boost their profile in a global market, covering multiple sectors. And while their work gave them much to talk about, translating this expertise into engaging and accessible stories had proven a difficult task.
CREATE CAMPAIGN PAGES THAT SHOWCASE THEIR PROJECTS THROUGH A LENS OF GLOBAL ENGINEERING ISSUES
Each page creates an accessible entry point to one of Arup’s services or disciplines, bringing their remarkable projects to a much wider audience. Using a combination of video, infographics, copy, and photo galleries, each page provides a range of compelling content that can be approached from multiple angles.
We researched, coordinated, and produced all of the content for each page. This meant working across the Arup business to identify the best material and expertise required in bringing each story to life.
Every page was designed around a goal or call to action that is specific to each project team, ranging from sales enquiries to increased time on site. Rather than simply creating a short-term destination for their marketing activity, we ensured key stepping stones into deeper engagement with their audience.
Watch: Arup, Brand Content – Energy
HIGHLY ENGAGING PAGES THAT DRIVE VISITORS AROUND THE SITE
While there is a consistently high level of engagement on the pages themselves, we helped drive increased engagement with the site as a whole. Compared to the site average, visitors who click through to a campaign page did the following:
- Spend 3 x longer on the site
- View 1.5 x more pages
If you’d like to learn more about how we can help you improve audience engagement, just get in touch.