Brand storytelling for Azimo
Re-align Azimo’s marketing message with their customers.
Azimo had discovered that a large part of their customer base was made up of economic migrants spending their lives away from their families. To help them push their marketing in this new direction, they needed to create content that spoke to this unique experience.
Create documentary-style content that taps in to their customer’s raw experiences.
A large part of Azimo’s customer base is made up of economic migrants spending their lives away from their families, working abroad and sending money home. We asked them to tell us not just how this experience made them feel, but how they would go about telling their own story. The result were tales that were both compelling and varied.
We developed a headline film which worked as a stand-alone piece, but also opened up the possibility of future re-versioning from the same footage for tighter segments of the audience. This will allow Azimo to target different messages and audiences as required, creating an ongoing supply of fresh content for their channels.
As a result of our own research we were also able to suggest other stories that Azimo’s in house PR team were able to take up and develop to support the content and new brand messaging.
Authentic stories came from real customers
Watch: Azimo–fair and simple money transfer
Authenticity was the key to this film. Giving voices to the research findings that could express the difficulties and complex, mixed emotions of migrants working abroad resulted in a powerful film that resonated with Azimo’s audience.
The film is also credited with winning a prestigious award in the financial category of the International Summit Emerging Media Awards.
“Azimo, I can testify to all said in the video. Good work from you guys.”
Gabriel Gabson Olayiwola, Azimo customer
If you’d like to learn more about how ShootMedia can highlight the human stories in your marketing, just get in touch.