Campaign Content Pages for Arup
Promote their industry-leading engineering projects through engaging website content.
Arup needed regular, high-quality content that would help them boost their profile in a global market covering multiple sectors. And while their work gave them much to talk about, translating this expertise into engaging and accessible stories had proven a difficult task.
Campaign pages that showcase their projects through a lens of global engineering issues.
Each page creates an accessible entry point to one of Arup’s services or disciplines, bringing their remarkable projects to a much wider audience. Using a combination of video, infographics, copy, and photo galleries, each page provides a range of compelling content that can be approached from multiple angles.
We researched, coordinated, and produced all of the content for each page. This meant working across the Arup business to identify the best material and expertise required in bringing each story to life.
Each page was designed around a goal or call to action that is specific to each project team, ranging from sales enquiries to increased time on site. Rather than simply creating a short-term destination for their marketing activity, we ensured key stepping stones into deeper engagement with their audience.
Two of the campaign pages, focusing on air travel and climate change
Watch: How timber is now being used in office buildings
Highly engaging pages that drive visitors around the site.
While there is a consistently high level of engagement on the pages themselves, we helped drive increased engagement with the site as a whole. Compared to the site average, visitors who click through to a campaign page did the following:
- Spend 3x longer on the site
- View 1.5x more pages
The climate change page serves as an entry point for related Arup services
If you’d like to learn more about how we can help you improve audience engagement, just get in touch.