Powerful content for the property sector
From private sales to lettings and beyond, we deliver outstanding promotional, engagement and conversion results for a wide range of businesses and developers across the property sector. Our understanding of the customer journey from start to finish joins up PR, paid media and owned channel activity across the purchase cycle. We provide partner agencies with consistent, powerful content across broadcast, print and digital. This approach goes above and beyond the needs of some of the biggest property and development clients in the UK
“Shoot Media did a fantastic job. We had a library of content that could be used widely and could also target the audiences we needed.”
– Alice Turner, Property Marketing and Events Manager, L&Q
L&Q: The Quarry – Elevated Content Resource
The Brief: Drive awareness and sales of the development and create a content resource
Our ongoing brief spans the development’s sales lifecycle, starting at pre-launch and continuing through the whole sales period, including PR and media plan requirements.
The Solution: Develop a narrative concept and supporting content resource
Our narrative framework brings this enlightened, holistic development to life. We tell stories that guide audiences on journeys through the stylish, modern architecture that is woven so sensitively into the surrounding environment and community.
Showroom content – Visitors to The Quarry get an inside perspective on the development’s architectural ethos.
L&Q: Barking Riverside – Broadcast, Digital and Print Campaign
The Brief: Find a newsworthy PR angle to raise awareness
As part of the placemaking process, our brief was to generate positive PR for L&Q and Barking Riverside, highlighting the many benefits of this ambitious development.
The Solution: Create a buzz and legacy content for the local community
Our team discovered a locked vault on the site – closed since 1981 with no record of its contents. Opening the safe became the basis of a positive L&Q-owned PR story, to put the housing development in a new light, engaging with the community past and present, communicating the rich history of the area to those unfamiliar with it.
The range of engaging and emotive content we developed around the story raised a huge amount of PR exposure and was an exciting discovery for the area.
- PR event attended and reported on by ITN TV film crew
- 6 minutes of ITV London News airtime, two nights in a row
- 89,000 views on ITV’s Facebook page (over 300% above average)
- Content used in headlines and about 70% of the news coverage
ITV covered the story on two consecutive evening television news programmes, clocking up over 10 minutes of airtime.
Take a glimpse into the past – Opening Barking’s very own time capsule:
Media owners ran the story across print and digital channels:
“We are very pleased with the quality of the shooting on a story broadcast on ITV London about a mysterious safe being opened after many years. The shooting was slick, professional and creative.”
– Brendan McGowan, News Editor, ITV News London
L&Q: PricedIn – Educational Consumer Content
The Brief: Increase the number of sales enquiries from qualified leads
Many of L&Q’s Shared Ownership enquiries came from people who either didn’t meet the eligibility requirements or simply wanted more information. L&Q needed to find friendly, interesting ways to educate customers so they could self-qualify.
The Solution: A new website focused on customer education and long-term engagement
We designed, built and produced all of the content for a new website focused exclusively on Shared Ownership As well as showcasing the properties available under the scheme, we included a series of videos to guide customers through each step of the process.
- 460% year-on-year increase in qualified leads
- In the last 6 months, over 91% who applied were eligible (SEP/2017)
- Site visitors spend 4x as long on video pages and convert 3x as often
- Best Digital Marketing Campaign, Property Marketing Awards 2015.
- Digital Impact Award Winner, Property Sector, 2016
- Best Visual Identity for Property Sector, Transform Awards Europe, 2017
Churchill Retirement Living: Digital Content Campaigns
The Brief: Amplify traditional campaigns with new digital awareness and engagement tools
Our brief was to develop an accessible digital package for broad engagement which targeted primarily new audiences, and moved through the sales process with a strong CTA, complementing traditional media activities.
The Solution: Develop a digital starter package
This included some new digital tools to kick start Churchill Retirement’s integrated approach to engage, educate and further understand their audience.
- 2 x bespoke campaign pages, including landing page design
- Competitor research, planning and copywriting
- 2 x hero films, 2 x supporting films, 1 x advert for Sky Adsmart and various cutdowns for use across social channels.
- Email templates
- Stills for PR and promotional use
“If I had an older relative in that position then I’d feel at ease seeing this piece of ad content.”
– Sky AdSmart
If you’d like to learn more about how ShootMedia can (deliver benefit relevant to this case study), just get in touch.