Appletisers ‘Real Moments’ social video campaign
When Appletiser wanted to engage with ‘honest’ content, we created a social video series using real stories from customers.
The brief
Produce a series of branded films that capture genuinely funny and relatable moments from real women.
Appletiser celebrated the ‘real’ moments that truly matter to women and wanted to improve audience acquisition, particularly across key retail periods in 2017.
Our brief was to capture the spirit of friendship, motherhood and what it means to be women together – to align Appletiser to the celebration of ‘imperfect’, honest, lighter moments that women will relate to – in a compelling social series.
The definitive challenge – to produce genuine content, featuring real women, together, on screen.
The solution
Find humorous story ‘hooks’ that women feel compelled to share.
The solution was developed through a major collaboration between Appletiser, social and PR agency Brands2Life and ShootMedia.
We leveraged our authentic edge – through our contributor research and casting process, to discover real women who we empowered to share real stories they might normally only feel confident enough to talk about in private together. And we helped distil them into sensitive, heartwarming, ultimately real moments, which are themselves memorable to watch.
The whole campaign had more than 2 million views on Facebook, YouTube and Instagram
The 'Jacuzzi Incident'
The first film in the series for Appletiser’s social strategy, focusing on real mum moments.