The Brief

RE-ALIGN AZIMO’S MARKETING MESSAGE WITH THEIR CUSTOMERS

Azimo had discovered that a large part of their customer base was made up of economic migrants spending their lives away from their families, working abroad and sending money home. To help them push their marketing in this new direction, they needed to create content that spoke to this unique experience.

The Solution 

CREATE DOCUMENTARY-STYLE CONTENT THAT TAPS INTO AZIMO CUSTOMER’S RAW EXPERIENCES

We asked Azimo customers to tell us not just how their experience made them feel, but how they would go about telling their own story. The result were tales that were both compelling and varied.

We developed a headlining film which worked as a stand-alone piece but also opened up the possibility of future re-versioning from the same footage for tighter segments of the audience. This allows Azimo to target different messages and audiences as required, creating an ongoing supply of fresh content for their channels.

As a result of our own research, we were also able to suggest other stories that Azimo’s in-house PR team were able to take up and develop to support the content and new brand messaging.

The Results

Authenticity was the key to this film. Giving a voice to the research findings that could express the difficulties and complex, mixed emotions of migrants working abroad. This resulted in a powerful film that resonated with Azimo’s audience.

“Azimo, I can testify to all said in the video. Good work from you guys.”

Gabriel Gabson Olayiwola, Azimo customer

AWARD-WINNING

The film is also credited with winning a prestigious award in the financial category of the International Summit Emerging Media Awards.